Part of the idea of this series is to show a realistic look at how someone might go about creating a startup. That includes a mixture of various technologies, including Macs, Firefox, Adobe products and anything else that a real startup would use while building their apps.

My personal opinion is that if you want to make a commercial, go hire an ad agency and have them talk to your branding/marketing team. If you want to show how MS can fit into a startup’s dev lifecycle, find some very smart devs/designers, grab a handheld camera, and see what they can come up with.